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When TechFarm began around 2020, Switzerland had approximately 60,000 farms. That number has since fallen to about 45,000, while the farms that remain have grown larger. This shift has placed more pressure on owners to manage orders, deliveries and administration without losing time needed for production, fieldwork or family life.
“We want to help by reducing administrative work and simplifying business ordering,” says Remo Hugentobler, co-founder.
The idea grew from work with a farm that was open to process automation. TechFarm first searched for an existing platform that could support its B2B ordering needs. When none fit, it began developing FarmFlow around the farm’s actual workflow.
Research with other farmers confirmed the scale of the problem. Respondents reported spending 30 to 40 hours each month handling calls, text messages, receipts and conversations with business partners. TechFarm also found that B2B ordering often remained disconnected from accounting and financial software. It used those findings to identify common processes across farms and create a platform that could simplify agricultural sales.
A Simpler B2B Order Flow
FarmFlow gives each farm a digital ordering page that business customers can reach through a QR code. A bakery, restaurant or hotel can display the laminated code in its kitchen, allowing any staff member to order without calling the farmer. Users can select a language, choose products and request a delivery date.
The platform consolidates orders into a delivery summary showing customers, products and delivery dates. Farmers can review order frequency, product demand and seasonal patterns across different periods. This forward view supports production planning and reduces the need to assemble information from separate calls and messages.
TechFarm keeps the core flow consistent while adjusting smaller elements to each farm. The platform can support cheese, eggs, vegetables, meat and other products rather than being tied to one category. Feedback from one farm can also reveal a feature that benefits others.
A cheese producer illustrates that approach. The farm previously received orders through calls, text messages and in-person visits. TechFarm began with a proof of concept involving five to 10 customers. The rollout took about a week, after which the farmer asked to extend the platform to the full customer base.
The platform now handles roughly 60 to 80 orders each week. TechFarm also added the option to send delivery summaries to staff managing different parts of fulfilment, turning one customer request into a broader feature.
Historical order data replaced instinct with clearer evidence of seasonal demand, helping the farmer determine when production should rise or fall.
Security, Privacy and the Next Step
The co-founders’ backgrounds in software engineering and cybersecurity shape FarmFlow’s development. Reproducible tests help identify bugs or security gaps after changes, while an up-to-date technology stack and awareness of current attack patterns guide how threats are prioritized.
Privacy is built into the ordering process. When someone scans a restaurant’s QR code, FarmFlow records which business placed the order without identifying the employee. TechFarm minimizes personal data collection, follows European privacy requirements and does not share customer information with third parties.
“We try to reduce the amount of personal data collected to an absolute minimum,” says Nahuel Ozan, co-founder.
FarmFlow is hosted in Switzerland through a provider chosen for Swiss data residency and renewable energy, despite the higher cost, reflecting TechFarm’s privacy and ethical priorities.
The company is exploring deeper integrations with accounting, inventory and other systems already used by farms. Predictive analysis could eventually help a producer anticipate demand several months ahead. Voice-based ordering may offer another path to improve convenience, but TechFarm is proceeding carefully due to privacy considerations.
By keeping FarmFlow small, adaptable and easy to use, TechFarm gives growing farms a more manageable way to handle orders, plan production and reclaim time for the work that requires their attention most.
“We want to help by reducing administrative work and simplifying business ordering,” says Remo Hugentobler, co-founder.
The idea grew from work with a farm that was open to process automation. TechFarm first searched for an existing platform that could support its B2B ordering needs. When none fit, it began developing FarmFlow around the farm’s actual workflow.Research with other farmers confirmed the scale of the problem. Respondents reported spending 30 to 40 hours each month handling calls, text messages, receipts and conversations with business partners. TechFarm also found that B2B ordering often remained disconnected from accounting and financial software. It used those findings to identify common processes across farms and create a platform that could simplify agricultural sales.
A Simpler B2B Order Flow
FarmFlow gives each farm a digital ordering page that business customers can reach through a QR code. A bakery, restaurant or hotel can display the laminated code in its kitchen, allowing any staff member to order without calling the farmer. Users can select a language, choose products and request a delivery date.
The platform consolidates orders into a delivery summary showing customers, products and delivery dates. Farmers can review order frequency, product demand and seasonal patterns across different periods. This forward view supports production planning and reduces the need to assemble information from separate calls and messages.TechFarm keeps the core flow consistent while adjusting smaller elements to each farm. The platform can support cheese, eggs, vegetables, meat and other products rather than being tied to one category. Feedback from one farm can also reveal a feature that benefits others.
A cheese producer illustrates that approach. The farm previously received orders through calls, text messages and in-person visits. TechFarm began with a proof of concept involving five to 10 customers. The rollout took about a week, after which the farmer asked to extend the platform to the full customer base.
The platform now handles roughly 60 to 80 orders each week. TechFarm also added the option to send delivery summaries to staff managing different parts of fulfilment, turning one customer request into a broader feature.
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We want to help by reducing administrative work and simplifying business ordering.
Historical order data replaced instinct with clearer evidence of seasonal demand, helping the farmer determine when production should rise or fall.
Security, Privacy and the Next Step
The co-founders’ backgrounds in software engineering and cybersecurity shape FarmFlow’s development. Reproducible tests help identify bugs or security gaps after changes, while an up-to-date technology stack and awareness of current attack patterns guide how threats are prioritized.
Privacy is built into the ordering process. When someone scans a restaurant’s QR code, FarmFlow records which business placed the order without identifying the employee. TechFarm minimizes personal data collection, follows European privacy requirements and does not share customer information with third parties.“We try to reduce the amount of personal data collected to an absolute minimum,” says Nahuel Ozan, co-founder.
FarmFlow is hosted in Switzerland through a provider chosen for Swiss data residency and renewable energy, despite the higher cost, reflecting TechFarm’s privacy and ethical priorities.
The company is exploring deeper integrations with accounting, inventory and other systems already used by farms. Predictive analysis could eventually help a producer anticipate demand several months ahead. Voice-based ordering may offer another path to improve convenience, but TechFarm is proceeding carefully due to privacy considerations.
By keeping FarmFlow small, adaptable and easy to use, TechFarm gives growing farms a more manageable way to handle orders, plan production and reclaim time for the work that requires their attention most.
Company
TechFarm
Management
Remo Hugentobler, Co-founder
Description
TechFarm helps agricultural businesses reduce administrative work through FarmFlow, a digital process automation platform that streamlines business-to-business ordering, improves production planning and provides data-driven insights while prioritizing privacy, security and ease of use.
