REDEN

In the lush green fields of Japan, a revolution is taking place. The agricultural sector, while retaining the best traditional practices, is augmenting its effectiveness with technology.

Leading this transformation is REDEN, a company that aims to integrate the best of both worlds—preserving the heritage and culture of the industry while leveraging digital tools to support sustainable growth.

“Our objective is to create services that provide advantages to producers, and we are committed to developing new services that will benefit all companies engaged in agriculture,” says Yusuke Oka, head of sales and marketing at REDEN.

REDEN acknowledges that in Japan's primary industry, human intervention is necessary in certain areas where digital transformation is not feasible. However, it believes that preserving the accumulated knowledge and experience through digitalization can be an educational tool for future generations.

The agmiru app developed by REDEN simplifies reviewing and analyzing farm records, including weather data, which is linked automatically to facilitate data accumulation and analysis. It includes functions such as efficiency improvement, cost reduction, and data visualization, typically found in vehicle tracking apps, as a base feature. The app goes beyond mere record-keeping, enabling farmers to receive purchase requests for their crops linked to the recorded data. This functionality can lead to increased sales and improved profits for them.

REDEN’s app connects farmers with companies seeking agricultural products and facilitates matches between those involved in various agriculture-related roles. It aims to meet the needs of farmers and promote practical benefits for the industry.

Unlike subscription models, REDEN provides all features of the record-keeping app for free to its users. It also offers a paid plan for those who want to manage multiple organizations. It is noteworthy that users who utilize the free app can also send purchase requests for their recorded crops. This places the firm at a higher level than other operations in the same industry.

REDEN regards other businesses that offer similar services as partners rather than competitors, focusing on establishing mutually beneficial collaborations between them. It believes in aligning the profit goals of users who maintain crop records to benefit the Japanese agricultural industry's growth and sustainability.

The firm strives to facilitate seamless automation of agriculture in Japan. Their agricultural sector is comparatively small, and the fields are often divided into small plots, making it difficult to achieve economies of scale and investment, including mechanization. Implementing efficient and cost-effective tactics does not necessarily replace human expertise. The industry's sustainability cannot be ensured without increased sales and income for producers. REDEN supports them by raising current purchase prices, even slightly, to increase their benefits. By doing so, it hopes to improve the industry's profitability and make it more sustainable in the long run.

Many purchase requests have been received from companies interested in purchasing crops from REDEN users. It has facilitated the process by matching user demands with yields that meet these requirements. While there are successful purchases, REDEN recognizes that further promotion is needed to increase the success rate. However, even unsuccessful cases provide valuable insights into user needs when selling crops. It actively digitizes these positive cases in Japan, allowing it to communicate with users and companies in ways previously impossible without human innovation.

REDEN understands that Japan's agriculture industry needs more than just technological solutions. In line with this, its app combines digital and real-world components to offer a comprehensive approach that simplifies agricultural management for producers. REDEN is committed to supporting Japanese producers and transforming the crop distribution system, which has remained stagnant for too long. By steadfastly adhering to its mission, REDEN is paving the way for a future where Japanese agricultural producers can thrive and prosper.