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Agri Business Review | Friday, December 19, 2025
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As Europe advances the goals of the European Green Deal and the Digital Decade, agriculture is adopting virtual fencing. This approach, which combines Global Positioning System (GPS) technology and the Internet of Things (IoT), is transforming how shepherds manage livestock and land. By replacing physical barriers with cloud-managed boundaries, producers are improving operational efficiency and leading new practices in regenerative land management and animal welfare.
Integrating GPS and IoT into the Modern European Pasture
Virtual fencing relies on an advanced combination of hardware and software to deliver centimetre-level precision in open environments. The system uses smart collars with Global Navigation Satellite System (GNSS) receivers for continuous, real-time animal tracking. These collars communicate via Low-Power Wide-Area Networks (LPWANs), such as LoRaWAN, or high-speed cellular IoT (LTE-M/NB-IoT) to transmit data from remote locations to a centralised cloud platform.
A virtual fence operates through interaction between the animal and a digital boundary. Using a smartphone or tablet, the land manager draws a polygon on a satellite map to set the grazing area. When an animal nears this boundary, its collar detects the location via GPS and emits a distinct audio cue to signal the limit. If the animal proceeds, the device delivers a brief, low-energy pulse as a deterrent. Livestock quickly learn to associate the audio cue with the boundary and can later navigate pasture rotations using sound alone.
Sensor fusion further enhances this technological system. Modern collars have evolved from simple tracking tags to mobile data hubs. With three-axis accelerometers and gyroscopes, they collect high-frequency data on head movement, gait, and rumination. Integrated with edge computing, these collars process data locally to identify behaviours such as grazing, resting, or social interaction before syncing with the broader IoT infrastructure. This enables a level of control not possible with physical fences, allowing managers to adjust boundaries remotely in response to weather, forage availability, or ecological needs.
Enhancing Biodiversity and Land Health through Boundaries
Virtual fencing is driving regenerative agriculture and environmental conservation in Europe. Unlike traditional fencing, which encourages set-stocking and keeps livestock in one area for extended periods, virtual fencing enables a more adaptive and sustainable approach. Set stocking often leads to uneven grazing, with some plant species overgrazed and others underused. Virtual fencing, by contrast, supports precision grazing by allowing frequent movement of livestock in high-density groups across smaller areas, closely mirroring the natural movement of wild herbivores.
This grazing management approach offers key ecological benefits. Concentrating grazing for short periods, followed by longer recovery, allows virtual fencing to promote deeper root systems and greater organic matter in the soil. These improvements strengthen soil structure and fertility while supporting carbon sequestration, which is a priority for the European Union’s carbon farming initiatives. Consequently, pastoral land can serve as an effective carbon sink and support broader climate mitigation goals.
Virtual fencing is essential for protecting sensitive ecosystems. Land managers can quickly create exclusion zones around vulnerable areas such as riparian corridors, nesting grounds for ground-breeding birds, and regenerating woodlands. In diverse landscapes, this flexibility allows livestock production to coexist with the conservation of rare plant species and wildlife, eliminating the need for permanent physical barriers.
Precision grazing with virtual fencing supports biodiversity restoration. Adjusting grazing intensity across space and time creates varied grass heights and plant communities, providing habitats for insects, pollinators, and small mammals. Temporarily excluding certain areas allows wildflowers to reseed and degraded grasslands to recover.
Integrating satellite-derived biomass data with virtual fencing improves land management through automated, forage-based decisions. Digital heat maps of pasture productivity help managers align virtual boundaries with optimal forage areas. This data-driven method matches stocking rates to the land’s carrying capacity, reducing overgrazing and protecting the long-term productivity and ecological integrity of Europe’s agricultural landscapes.
Advancing Animal Welfare and Operational Intelligence via Real-Time Analytics
In addition to supporting land management, IoT-enabled virtual fencing represents a significant step forward in the “One Welfare” framework, which highlights the connection between animal welfare, human well-being, and environmental sustainability. Virtual boundaries reduce common welfare risks linked to traditional fencing, such as injuries from wire entanglement and stress from limited movement and disrupted social groups.
The core of this innovation is the “Digital Shepherd,” which continuously generates behavioural data. By monitoring animal movement and activity around the clock, the system creates a baseline digital profile, or “digital twin,” for each animal in the herd. Machine learning models then analyse deviations from these baselines to provide early, actionable insights for health and management.
Subtle behavioural changes often indicate early signs of disease in the herd. Reductions in rumination or changes in grazing patterns can appear days before clinical symptoms. Automated alerts allow producers to intervene promptly with targeted veterinary care, reducing illness severity, improving recovery, and minimising economic losses.
The technology improves reproductive management by detecting increased activity and social interactions to identify estrus accurately. This increases breeding efficiency and success rates while reducing the need for continuous manual observation and optimising labour.
Real-time behavioural and GPS monitoring adds a layer of security. In remote or rugged areas, sudden high-speed herd movements may indicate predators or unauthorised activity. Immediate alerts enable quick response, strengthening livestock security and reducing potential losses.
These capabilities reflect a shift toward data-driven livestock management. By automating tasks such as fence maintenance and stock inspections, virtual fencing enables farmers to focus on analytical and management responsibilities rather than on physical labour. This transition improves producers’ quality of life and consumers' expectations of technologically skilled agricultural professionals. Ultimately, it fosters a more resilient, transparent, and modern livestock industry that meets today’s European consumers' expectations.
As the European livestock industry evolves, integrating GPS and IoT remains central to its modernisation. Managing large, complex landscapes with digital precision is now a reality. By aligning technological innovation with ecological needs, virtual fencing enables livestock to flourish in natural environments while supporting Europe’s climate and biodiversity goals.