How Tech-driven Pricing Networks Enhance Transparency in Agro Markets

Technology-oriented businesses are moving into the agricultural sector with digitally-enabled business models designed to upgrade the quality and directly cater to the needs of farmers. 

FERMONT, CA: Data is changing the whole value chain of agriculture. Growers collect, process, and analyze data to maximize their yields and reduce the need for agricultural inputs and natural resources. New digital technologies increase transparency on how crops are grown, how livestock is raised, and how food is processed and distributed, meeting the demand for more food data from consumers and regulators. The city Pricing Network (CPN) was created by Barchart, a leading provider of data and solutions for commodity markets. The platform is a network of price participants designed to open agricultural markets. The CPN is designed to keep global agricultural markets focused, including fertilizer, grain, and proteins that can operate more efficiently if each participant has better access to data and price transparency. The city Pricing Network gathers, standardizes, and distributes quantitative data to the member network. 

Cmdty Pricing Network increases the visibility of prices and the flow of information on agricultural markets. The new platform's main objective is to demonstrate value to its members by offering them insights into their demands and using the network to give them the confidence to make faster and better decisions. In addition, members benefit from discounted pricing, exclusive events, and data consulting services.

CPN members get discounted pricing on cmdtyView Pro-Barchart's pioneering trading and analytics platform. The API services are also available to its members at a discounted rate. Free tickets are made available to members of Barchart to Exchange. Members have access to private meetings with executives from Barchart. Barchart lets its partners take advantage of their expertise in data Advisory services to help members better manage and distribute their internal data within or even outside the company.