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How does customer centricity shape nutrition and manufacturing decisions for livestock producers?
Customer centricity is the foundation of More Than Just Feed. As a prairie-focused, multi-species animal nutrition company serving livestock producers across Western Canada, it delivers high-quality manufacturing and customized nutrition solutions aligned with each operation’s specific goals and performance benchmarks. By integrating consulting and manufacturing under one roof, the company keeps decision-making close to the customer, ensuring that recommendations translate directly into positive on-farm results. Its open-book operating model reinforces transparency, accountability and a shared commitment between the company and its customers to measurable performance outcomes.
That operating philosophy was forged in 2005, when the business began as a dairy-only consulting practice supported by precision small-scale manufacturing. Working closely with producers, the founders quickly identified a broader structural gap in the industry. While nutritional advice and feed production often operated separately, that separation created distance between formulation and execution, limiting accountability and consistency at the farm level.
From the outset, the founders believed credibility required full alignment. By steadily expanding manufacturing alongside consulting, custom nutrition, and on-farm expertise, these areas were intentionally developed within a single accountable system. What began as a focused dairy platform evolved into the broader More Than Just Feed framework, expanding across species while maintaining the same farm-first discipline and performance-driven mindset.
Today, that integrated structure remains the company’s greatest strength. Experienced nutrition consultants and technical specialists work directly with producers to identify inefficiencies, address nutritional gaps and adjust programs as farms' needs and market conditions change. The objective is clear: enhance productivity, strengthen operational resilience and improve each customer's long-term profitability.
“We are built around a simple conviction. On-farm expertise, custom nutrition and manufacturing should operate within one coordinated system, with decisions shaped as close to the customer as possible,” says Jeff Pascoe, CEO.
The Power of Five
What role do specialized brands play in supporting different livestock production segments?
At the core of the organization is a family of specialized brands operating under the More Than Just Feed umbrella: Nutrisource, Bullseye, Dairytech, Connect OnFarm and Monarch Ag Merchants. Each brand serves a clearly defined segment within the dairy, beef, poultry and swine industries, while benefiting from centralized manufacturing, infrastructure and operational oversight, ensuring consistent quality standards that have been a core commitment of the company since its founding.
More Than Just Feed serves as the centralized entity overseeing manufacturing and operations for all the brands, equipping them with resources, infrastructure, guidance and expertise that extend well beyond feed and nutrition. Its capabilities, from ration optimization and cow comfort to forage management, environmental and management conditions, animal welfare, and agribusiness support, boost overall farm performance.
Nutrisource delivers customized feed and full-farm consulting services to independent dairy producers. Dedicated nutrition consultants are supported by technical teams and shared specialists across the organization, allowing programs to extend beyond ration formulation into broader animals and farm performance.
Dairytech focuses on serving communal dairy producers. Recognizing this distinct, highly integrated, dynamic production model, Dairytech applies the same transparent, customer-first approach to dairy-specific feed and progressive consulting support tailored to each customer's production model.
“Our structure enables a holistic approach that extends beyond feed, addressing all areas to help producers get the most from their animals,” says Kyla Quirk, COO.
Built to Serve Every Segment
How has the company expanded to serve multiple livestock sectors beyond dairy production?
Realizing the focused dairy approaches success, diversification of the brand was the next step to serve other livestock segments in a similar model.
In 2017, More Than Just Feed identified the need for a focused consulting model in beef production. Bullseye was introduced to meet the needs of cow/calf, backgrounder and feedlot beef producers. Its focused consulting model combines customized nutrition with innovative technology, delivering better information to help producers optimize returns.
Connect OnFarm joined the family of brands in 2021 to support monogastric producers, including swine and poultry. Its nutrition programs and advisory services are designed to align with production systems, enhancing efficiency, profitability and long-term success.
As customized nutrition programs evolved, so did the need for efficient access to supplemental commodities. Monarch Ag Merchants emerged to support producers with transloading, ingredient sourcing, market insight and logistics, enabling direct delivery of bulk commodities to farms across all the brands.
“Our specialized brands allow us to support all major livestock sectors through a unified, farm-focused approach,” says Mark Bishop, VP of Operations.
Purpose-Built Manufacturing for Quality and Precision
How does in-house manufacturing ensure quality, consistency, and responsiveness in feed production?
The core majority of feed manufacturing is conducted in-house, allowing formulation updates to be implemented quickly and seamlessly as farm needs evolve. By managing ingredient sourcing, specifications and feed safety programs internally, More Than Just Feed maintains consistency and reliability across its customized products.
Quality is reinforced through a structured FeedAssure program aligned with CFIA regulations. Extensive quality control, including sampling and testing of raw ingredients and finished feeds, ensures they meet defined industry standards. These efforts are supported by nutrition consultants and ruminant and monogastric nutritionists who work directly with producers to optimize diets and performance.
More Than Just Feed is FeedAssure certified across the Prairie provinces and is an active member of the Animal Nutrition Association of Canada, contributing to industry standards and advocacy within feed manufacturing.
Where Nutrition Meets On-Farm Execution
While livestock nutrition has become increasingly precise, More Than Just Feed identified early on that advanced science alone does not guarantee success. The real challenge lies in translating that science into consistent, on-farm execution.
To bridge that gap, the company employs PhD-level nutritionists, supported by expert nutrition consultants who work directly with producers. Customers are shown exactly what goes into their feed and why, building trust, understanding and confidence in the program.
Beyond nutrition, specialists work with producers to address biological and economic factors, from sustainable production practices to informed marketing decisions. By integrating nutrition with management and financial insight, More Than Just Feed helps producers build resilient operations positioned for long-term success.
Driving Efficiency from the Inside Out
More Than Just Feed is proud to continue investing in the Prairie Provinces. Over the past five years, it has added an expander pelleter facility to meet growing demand for robotic feeding systems, a state-of-the-art premix facility, and manufacturing upgrades to enhance its capabilities to serve customers' evolving needs. Together, these investments have introduced modern facilities and manufacturing capabilities to the Prairie Provinces that provide value-added quality products specific to their customers.
At the heart of More Than Just Feed are its people. From the beginning, the company has focused on hiring individuals with shared values, building a strong culture powered by a passionate team behind the infrastructure. As a recently named Alberta Top 85 employer, More Than Just Feed prioritizes internal development through mentorship and training, building a team of experienced, highly engaged professionals who create the most value for producers. From consultants and sales coordinators teams to production, delivery drivers and support staff, every role is integral to delivering quality products and services.
Operating in an environment shaped by market volatility, trade pressures and shifting economic conditions, More Than Just Feed has remained intentionally focused on helping producers succeed across the Prairie Provinces. It continues to refine production and logistics processes while exploring emerging technologies, based on their ability to deliver practical, measurable benefits.
This approach has earned industry recognition. More Than Just Feed was named Top Animal Feed Manufacturing Service 2026 for its combination of precision manufacturing, rigorous quality standards and a transparent, consultative model that delivers customized, measurable results for livestock producers across Western Canada.
Customer centricity is the foundation of More Than Just Feed. As a prairie-focused, multi-species animal nutrition company serving livestock producers across Western Canada, it delivers high-quality manufacturing and customized nutrition solutions aligned with each operation’s specific goals and performance benchmarks. By integrating consulting and manufacturing under one roof, the company keeps decision-making close to the customer, ensuring that recommendations translate directly into positive on-farm results. Its open-book operating model reinforces transparency, accountability and a shared commitment between the company and its customers to measurable performance outcomes.
That operating philosophy was forged in 2005, when the business began as a dairy-only consulting practice supported by precision small-scale manufacturing. Working closely with producers, the founders quickly identified a broader structural gap in the industry. While nutritional advice and feed production often operated separately, that separation created distance between formulation and execution, limiting accountability and consistency at the farm level.From the outset, the founders believed credibility required full alignment. By steadily expanding manufacturing alongside consulting, custom nutrition, and on-farm expertise, these areas were intentionally developed within a single accountable system. What began as a focused dairy platform evolved into the broader More Than Just Feed framework, expanding across species while maintaining the same farm-first discipline and performance-driven mindset.
Today, that integrated structure remains the company’s greatest strength. Experienced nutrition consultants and technical specialists work directly with producers to identify inefficiencies, address nutritional gaps and adjust programs as farms' needs and market conditions change. The objective is clear: enhance productivity, strengthen operational resilience and improve each customer's long-term profitability.
“We are built around a simple conviction. On-farm expertise, custom nutrition and manufacturing should operate within one coordinated system, with decisions shaped as close to the customer as possible,” says Jeff Pascoe, CEO.
The Power of Five
What role do specialized brands play in supporting different livestock production segments?
At the core of the organization is a family of specialized brands operating under the More Than Just Feed umbrella: Nutrisource, Bullseye, Dairytech, Connect OnFarm and Monarch Ag Merchants. Each brand serves a clearly defined segment within the dairy, beef, poultry and swine industries, while benefiting from centralized manufacturing, infrastructure and operational oversight, ensuring consistent quality standards that have been a core commitment of the company since its founding.
Our structure enables a holistic approach that extends beyond feed, addressing all areas to help producers get the most from their animals.
Nutrisource delivers customized feed and full-farm consulting services to independent dairy producers. Dedicated nutrition consultants are supported by technical teams and shared specialists across the organization, allowing programs to extend beyond ration formulation into broader animals and farm performance.
Dairytech focuses on serving communal dairy producers. Recognizing this distinct, highly integrated, dynamic production model, Dairytech applies the same transparent, customer-first approach to dairy-specific feed and progressive consulting support tailored to each customer's production model. “Our structure enables a holistic approach that extends beyond feed, addressing all areas to help producers get the most from their animals,” says Kyla Quirk, COO.
Built to Serve Every Segment
How has the company expanded to serve multiple livestock sectors beyond dairy production?
Realizing the focused dairy approaches success, diversification of the brand was the next step to serve other livestock segments in a similar model.
In 2017, More Than Just Feed identified the need for a focused consulting model in beef production. Bullseye was introduced to meet the needs of cow/calf, backgrounder and feedlot beef producers. Its focused consulting model combines customized nutrition with innovative technology, delivering better information to help producers optimize returns.
Connect OnFarm joined the family of brands in 2021 to support monogastric producers, including swine and poultry. Its nutrition programs and advisory services are designed to align with production systems, enhancing efficiency, profitability and long-term success.As customized nutrition programs evolved, so did the need for efficient access to supplemental commodities. Monarch Ag Merchants emerged to support producers with transloading, ingredient sourcing, market insight and logistics, enabling direct delivery of bulk commodities to farms across all the brands.
“Our specialized brands allow us to support all major livestock sectors through a unified, farm-focused approach,” says Mark Bishop, VP of Operations.
Purpose-Built Manufacturing for Quality and Precision
How does in-house manufacturing ensure quality, consistency, and responsiveness in feed production?
The core majority of feed manufacturing is conducted in-house, allowing formulation updates to be implemented quickly and seamlessly as farm needs evolve. By managing ingredient sourcing, specifications and feed safety programs internally, More Than Just Feed maintains consistency and reliability across its customized products.
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We are built around a simple conviction. On-farm expertise, custom nutrition and manufacturing should operate within one coordinated system, with decisions shaped as close to the customer as possible.
Quality is reinforced through a structured FeedAssure program aligned with CFIA regulations. Extensive quality control, including sampling and testing of raw ingredients and finished feeds, ensures they meet defined industry standards. These efforts are supported by nutrition consultants and ruminant and monogastric nutritionists who work directly with producers to optimize diets and performance.
More Than Just Feed is FeedAssure certified across the Prairie provinces and is an active member of the Animal Nutrition Association of Canada, contributing to industry standards and advocacy within feed manufacturing.
Where Nutrition Meets On-Farm Execution
While livestock nutrition has become increasingly precise, More Than Just Feed identified early on that advanced science alone does not guarantee success. The real challenge lies in translating that science into consistent, on-farm execution.To bridge that gap, the company employs PhD-level nutritionists, supported by expert nutrition consultants who work directly with producers. Customers are shown exactly what goes into their feed and why, building trust, understanding and confidence in the program.
Beyond nutrition, specialists work with producers to address biological and economic factors, from sustainable production practices to informed marketing decisions. By integrating nutrition with management and financial insight, More Than Just Feed helps producers build resilient operations positioned for long-term success.
Driving Efficiency from the Inside Out
More Than Just Feed is proud to continue investing in the Prairie Provinces. Over the past five years, it has added an expander pelleter facility to meet growing demand for robotic feeding systems, a state-of-the-art premix facility, and manufacturing upgrades to enhance its capabilities to serve customers' evolving needs. Together, these investments have introduced modern facilities and manufacturing capabilities to the Prairie Provinces that provide value-added quality products specific to their customers.
At the heart of More Than Just Feed are its people. From the beginning, the company has focused on hiring individuals with shared values, building a strong culture powered by a passionate team behind the infrastructure. As a recently named Alberta Top 85 employer, More Than Just Feed prioritizes internal development through mentorship and training, building a team of experienced, highly engaged professionals who create the most value for producers. From consultants and sales coordinators teams to production, delivery drivers and support staff, every role is integral to delivering quality products and services. Operating in an environment shaped by market volatility, trade pressures and shifting economic conditions, More Than Just Feed has remained intentionally focused on helping producers succeed across the Prairie Provinces. It continues to refine production and logistics processes while exploring emerging technologies, based on their ability to deliver practical, measurable benefits.
This approach has earned industry recognition. More Than Just Feed was named Top Animal Feed Manufacturing Service 2026 for its combination of precision manufacturing, rigorous quality standards and a transparent, consultative model that delivers customized, measurable results for livestock producers across Western Canada.
Selecting Animal Feed Manufacturing Services That Align Nutrition, Transparency and Farm Outcomes
Livestock producers face a complex environment where nutritional precision, ingredient reliability, and economic margins are closely linked. Feed formulation has advanced rapidly alongside genetics and herd management practices, raising expectations around how feed supports productivity, animal health and long-term profitability. Executives responsible for sourcing animal feed manufacturing services therefore face a strategic decision that goes beyond purchasing a commodity. Feed must translate nutritional theory into consistent on-farm results, while maintaining cost discipline and supply reliability.
Quality control sits at the center of that decision. Livestock performance depends on precise nutritional balance, and even small variations in ingredient quality or formulation can affect herd productivity. Effective manufacturing partners therefore maintain rigorous ingredient sourcing and verification processes, along with consistent testing of both raw materials and finished feed. Feed safety programs, regulatory compliance and ingredient traceability provide assurance that formulations meet defined specifications every time they reach the farm. Buyers increasingly prioritize manufacturers that control their production environments rather than outsourcing large parts of the process, since direct control over milling, blending and finishing allows tighter quality oversight.
Manufacturing capability alone rarely determines longterm value. Livestock operations vary widely in herd genetics, forage availability, environmental conditions and business goals. Feed programs that work for one operation may underperform in another. Strong partners therefore combine production expertise with a consultative approach that connects feed design to on-farm realities. Nutrition specialists, technical advisors and production consultants often work directly with producers to identify nutritional gaps, adapt rations and monitor herd performance. Collaboration of this kind turns feed from a standardized input into a management tool that supports the producer’s broader productivity strategy.
Supply logistics and ingredient sourcing further influence purchasing decisions. Livestock producers often rely on a combination of customized feed products and supplemental commodities sourced directly from broader agricultural markets. Manufacturers able to coordinate ingredient procurement, transport logistics and storage can reduce complexity for producers while improving cost efficiency. Integrated sourcing capabilities also provide access to ingredients that smaller farms may otherwise struggle to obtain through traditional brokers or distribution channels.
Long-term partners in animal feed manufacturing therefore distinguish themselves through consistent product quality, collaborative nutrition support and transparent supply relationships that extend beyond the feed mill itself. These characteristics help producers maintain herd performance while navigating the economic volatility common in livestock markets.
More Than Just Feed illustrates how these elements come together within a single manufacturing ecosystem. The company focuses on customized feed production supported by on-farm nutrition consulting and transparent ingredient disclosure. Its manufacturing operations maintain direct control over ingredient specifications and finished feed testing, supported by FeedAssure guidelines and regulatory compliance programs that verify product consistency.
Its structure also reflects a specialization model across different livestock segments. Dedicated brands serve dairy, beef and monogastric producers, while technical specialists and nutrition consultants work directly with farms to tailor rations, evaluate forage quality and address herd management factors affecting productivity. Complementary capabilities such as ingredient sourcing and commodity logistics support producers that require specialized inputs for customized rations. Through this integrated approach to manufacturing, consulting and supply coordination, More Than Just Feed stands out as a strong partner for organizations that require animal feed manufacturing services aligned with the realities of modern livestock production.
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Animal Feed Manufacturing Services Info
Q1
Why is More Than Just Feed recognized among top Animal Feed Manufacturing Services providers?
Livestock producers often require feed programs that align with specific herd goals, production targets and regional operating conditions rather than standardized formulations. More Than Just Feed develops customized livestock nutrition and feed-manufacturing programs designed for producers across Western Canada. Among Animal Feed Manufacturing Services providers, the company focuses on integrating nutrition consulting, precision manufacturing and supply coordination into one operating structure. That approach helps livestock operations manage feed consistency while adapting to changing market and production pressures.
Q2
How does More Than Just Feed support customized livestock nutrition?
Feed performance depends heavily on how well formulations match species requirements, production stages and operational conditions. More Than Just Feed works across multi-species livestock nutrition programs and develops feed solutions tailored to customer performance benchmarks and operational goals. Its Animal Feed Manufacturing Services model combines nutritional guidance with manufacturing oversight so feed programs remain aligned with practical livestock-management conditions instead of relying on generic feed blends alone.
Q3
What manufacturing capabilities does More Than Just Feed provide?
Feed manufacturing requires consistency across ingredient handling, production processes and quality management systems. More Than Just Feed operates production, warehousing and transloading facilities throughout the Prairie Provinces and manufactures customized mash, pelleted and expanded feeds. Its Animal Feed Manufacturing Services capabilities also include FeedAssure-certified production standards designed to support product consistency and quality control across livestock feed operations.
Q4
Why is quality control important in animal feed manufacturing?
Feed inconsistency can affect livestock performance, feed conversion and operational efficiency across animal-production systems. More Than Just Feed incorporates rigorous quality standards into its manufacturing processes to help maintain dependable nutritional performance and production reliability. Many Animal Feed Manufacturing Services providers focus primarily on volume production, but livestock operations often require tighter quality oversight tied to nutrition precision and ingredient consistency. That level of manufacturing discipline becomes especially important in specialized livestock programs.
Q5
How does More Than Just Feed address changing livestock industry demands?
Livestock producers continue facing pressure tied to feed costs, market volatility and operational efficiency. More Than Just Feed responds through manufacturing and logistics systems designed to improve flexibility and support practical livestock production realities across Western Canada. Its Animal Feed Manufacturing Services approach includes refining production workflows and evaluating emerging technologies based on measurable operational value rather than adopting trends without practical field relevance.
Q6
Why are specialized Animal Feed Manufacturing Services becoming increasingly important?
Modern livestock operations depend on nutrition programs that support productivity, animal health and feed-management efficiency under changing agricultural conditions. More Than Just Feed supports those priorities through integrated manufacturing, nutrition consulting and supply coordination services tailored to livestock producers. Its role among Animal Feed Manufacturing Services providers reflects growing demand for feed partners capable of combining manufacturing precision with practical livestock-production support across multiple species and operating environments.
Company
More Than Just Feed
Management
Jeff Pascoe, Chief Executive Officer, Kyla Quirk, Chief Operating Officer, Rhett Arnason, Chief Sales Officer, Tyler Bertamini, Chief Financial Officer and Mark Bishop, VP of Operations
Description
More Than Just Feed delivers customized animal nutrition to Prairie livestock producers across Western Canada. Through specialized brands, on-farm nutrition consultants, and fully controlled manufacturing, it provides tailored feed, expert guidance, and hands-on support. Its holistic approach ensures productivity, profitability, and long-term success for dairy, beef and monogastric operations.
