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What according to you are the significant trends and challenges that have been affecting the agriculture industry in recent times?
Kristopher: From my perspective, I believe that one of the most rapidly developing areas in the agriculture industry is carbon farming and its various stages like regenerative agriculture and carbon credit farming. Our primary focus is on carbon farming to produce carbon negative grains. Despite that, one of the major challenges we face is getting farmers involved and educated about the process, the costs involved, and the nitty-gritty of it all. We have put a significant amount of effort into outreach to find farmers who are already practicing these methods and fine-tuning the farming steps and measurements in collaboration with universities and experts to accurately measure the carbon sequestration in the ground.
Our first priority is to engage and educate growers about what they are capable of and what the end goal is. The second priority is to demonstrate the economic benefits that come with carbon farming like premiums paid for carbon negative grains, improved yields, and increased drought sustainability. We strive to develop a comprehensive approach for each grower, which goes beyond a short-term investment, but a fundamental change in their farming processes that drive yearly improvement and profitability.
I am thrilled about the new technologies that are emerging in the industry every week like fertilizer application methods and seed and equipment advancements. As we build profitable business models for farmers, it allows them to continue investing in new technology, which drives more profitability and enables us to sequester carbon in the soil and reduce greenhouse gas emissions in the air.
Nick Martin is a recognized strategic advisor and thought leader on corporate sustainability and Environmental, Social, and Governance (ESG). He has over 20 years of experience supporting private and public organizations with prioritizing sustainability and ESG-related business risks and opportunities and developing viable and differentiating strategies.
Mark: In my opinion, the most significant challenge facing the agriculture industry today is climate change. One of our oat farmers had a very successful carbon farming year in which the produce sequestered more carbon in the ground than it emitted in production. The following year, a heatwave caused a significant drop in yield. This experience emphasized the urgency to accelerate the transition to regenerative agriculture practices and mitigate greenhouse gas emissions that cause climate change.
It is clear that agriculture must adapt to these changing conditions, from what crops they plant to how they approach carbon farming technologies. Carbon farming offers an excellent nature[1]based solution to reduce greenhouse gas emissions while regenerating soil health. It is our responsibility to address climate change holistically and transform all systems to mitigate the impact of greenhouse gas emissions.
What specific developments in the agricultural business do you find concerning and are there any particular issues on the horizon that you believe are worth looking forward to?
Mark: Personally, what truly concerns me is the alarming pace at which our climate is shifting and how we can set up a food system that can adapt swiftly and withstand these changes. It is a thought of how long we have until we need to safeguard our agricultural system that keeps me up at night.
Kristopher: I completely agree with Mark, as the accessibility of food has become increasingly challenging due to factors like climate change and geopolitical impacts, which make it more difficult to supply affordable food to consumers. It is imperative that we prioritize these areas, and our primary goal is to address the issue of climate change. We aim to establish a network of growers who can consistently produce high-quality food and maintain a stable food supply. As my colleague mentioned earlier, the success of our first farm could not be replicated, which highlights the importance of building a solid foundation of individuals who can continually cultivate crops to sustain our food supply.
Kristopher is a Disruptive Product Innovator & Executive Leader experienced in all phases of developing & launching new products to market. His focus is on Food/Package Design and Manufacturing Efficiency to achieve a sustainable business proposition delivering on consumer expectations and a positive P&L. Corbin leads organizations through value added disruptive change internally and externally to meet new consumer demands while delivering on profitability.
Nick: The challenge also lies in scaling up our operations to meet the increasing demand for sustainable farming practices. With technology rapidly evolving, we see an increased number of farmers adopting these methods, which is encouraging. However, as a company, we must ensure that we meet the demands of our customers. The question is how we can integrate this technology into mainstream products distributed by retailers at a scale. We must consider how to grow the brand and whether it is possible to do so. Ultimately, it comes down to overcoming the challenges of supply and demand, which is a significant factor in this endeavor.
I am thrilled about the burst of innovation in ag tech right now, particularly in the area of carbon sequestration. With new technology like CRISPR, we can breed plants that sequester more carbon
Kristopher: We recognize that simply farming differently is not enough. We have created a comprehensive business model that encompasses the entire supply chain, from the farm to the consumer, to create true demand for sustainable products. Our goal is to have consumers demand these products, retailers carry them, and farmers grow them. Once we have this framework in place, we believe there will be greater stability within the supply chain.
One of the most innovative aspects of our business model is that we charge ourselves the cost of carbon within our operations. This enables us to closely check our emissions and take action to reduce our environmental impact. Additionally, by demonstrating the benefits of selecting regeneratively grown products from carbon farms, we can create a market demand for sustainable products in the present, rather than just planning for the future.
Can you share any notable technological or project elements that you are particularly excited about? Are there any interesting initiatives or projects that you are currently managing?
Kristopher: There are a few interesting projects on which we are working. Over the past three years, we have grown from one farm to 17 farms in our third harvest. We have been working with our grain millers to aggregate grains from these farms, preserve it from farm to factory, and track it through the supply chain. We have even created a roadmap for suppliers to follow and achieve carbon negativity. One of our new vendors has already delivered a carbon negative grain following our plan. We are also expanding into other ingredient areas, like low to zero emission dairy products, and looking at every ingredient that comes into our product to decrease our carbon footprint and go negative where possible. It is important to normalize carbon farming technology across different growers, and we are proud to be driving this initiative while creating consumer demand and purchase.
Mark is an entrepreneurial-minded research & development executive with significant experience driving innovation at large CPG companies, as well as general management of ingredient suppliers and small CPG. In his current role as CEO at Post Holdings, Mark seeks to create value organically by leveraging emerging disruptive technologies to drive the creation of new food markets.
Mark: Bright Future Foods was founded on the premise of creating a better food future by fighting climate change. We aim to make the greenhouse gas solution an act of growing their food, thus sequestering carbon at the farm level. We have set a criterion for any green use that their product, at the farm gate lifecycle analysis, had to be negative, with carbon intensity below zero. This criterion is unique in the industry, and once achieved, would allow consumers to have a direct way to impact climate change.
We carefully measure our greenhouse gas emissions footprint, tracking our practices from packaging to transportation. We then offset all of our emissions with nature-based credits, like forestry and agriculture. This allows us to remove greenhouse gas emissions with each box we sell, which is something that nobody else in the industry is doing. Our products can be found in major grocery chains like Walmart and Target, making them mainstream products. We have oats and wheat farmers on board, and they are measuring the carbon intensity of each variety, with some flavors being as low as 25 grams of greenhouse gas removed per box. Our mission is to get the word out and show that it can be done, and there is consumer demand for sustainable and environmentally friendly products.
What is the role of ag tech in addressing the challenge of carbon sequestration in the agriculture industry, and what message do you have for those who doubt the possibility of achieving a sustainable future through nature-based solutions?
Mark: I am thrilled about the burst of innovation in ag tech right now, particularly in the area of carbon sequestration. With new technology like CRISPR, we can breed plants that sequester more carbon. It is truly exciting to think about the potential of nature-based solutions to reduce our carbon footprint.
As we decarbonize our energy grid, the agriculture industry will actually have a bigger role in it. But only if everyone works together. It is just a matter of thinking big and acting on it. Let us roll up our sleeves and make a difference.
