Specialty crop nutrients and custom formulations are no longer hard to find. However, timely access to these products remains elusive.
EZ-Gro, a family-owned manufacturer of agricultural specialty nutrients and plant stimulators, is changing this narrative by eliminating bureaucratic bottlenecks to deliver custom formulations with speed and precision. It also works with distributors to develop plant nutrition for private and white label customers.
Its ability to deliver fast without cutting corners is no accident, but a result of retaining complete control of processes and access to deep technical expertise. In one instance, a client approached the company requesting four versions of a 10-10-10 liquid biostimulant formula, each customized for a different crop. It formulated all four and had the order ready to ship within a week—a feat that would take many manufacturers weeks, if not months.
“Our biggest competitive advantage is the ability to quickly adapt to shifting demands and regulatory requirements,” says Nick Kanellos, president and co-owner. “With minimal red tape, we develop best-in-class solutions to support diverse agricultural applications.”
EZ-Gro boasts one of Canada’s largest organic-certified input portfolios, with over 80 products registered under regulatory bodies, including the Organic Materials Review Institute, Pro-Cert and Eco-Cert. Its formulations are designed for every segment of agriculture, from row crops and greenhouses to turfs and home gardens. It also holds an extensive Canadian Food Inspection Agency-registered portfolio of biostimulants and plant growth regulators.
Its product range is complemented by a streamlined design philosophy that prioritizes efficiency for end users. By stacking ingredients into a single, comprehensive product, EZ-Gro reduces the need for multiple applications, simplifying nutrition programs for growers. For instance, one of its in-demand solutions, EZ-Gro MAX, is a powerful crop supplement containing three plant growth regulators—kinetin, indole-3-butyric acid and gibberellic acid—along with biostimulants like salicylic acid and vitamin C.
EZ-Gro’s expansive library of over 1,000 in-house formulations and 100 bio-stimulants turns this stacking philosophy into a scalable advantage. With R&D and regulatory registration completed in advance for most formulations, it often has the right combination on file when custom requests come in. This allows distributors and private label clients to bypass lengthy approval processes and bring products to market faster by leveraging its existing license numbers.
A sharp focus on manufacturing excellence sets EZ-Gro’s distribution strategy apart. By relying on experienced wholesalers and distributors for outreach, education and support, it devotes full attention to what it does best: formulation, production and compliance.
The distributors gather detailed feedback from end users, enabling EZ-Gro to anticipate evolving needs and drive innovation. One breakthrough from this process is a certified organic liquid phosphorus derived from pumpkin seeds—a crystal clear, sediment-free formulation fully compatible with drip irrigation. Eliminating the clogging and inconsistent nutrient delivery typical of organic phosphorus products matches the performance of conventional fertilizers while meeting the highest organic standards.
EZ-Gro’s success is fueled by its in-house chemists, pharmacists, regulatory experts and key decision-makers, many of whom have been with the company for over a decade. Their combined experience fosters a culture of precision and reliability, ensuring the highest standards across every product and process.
To keep pace with rising product demand, EZ-Gro is constructing a dedicated warehouse, in addition to the two facilities that oversee liquid and dry formulations. The added capacity will ensure short turnaround times and dependable delivery.
EZ-Gro’s dedication to responsiveness defines its place in the industry. Every formulation is developed with purpose, and every customer relationship is built on trust, proving that speed and quality can go hand in hand, even in an industry slowed by complex regulations.
EZ-Gro, a family-owned manufacturer of agricultural specialty nutrients and plant stimulators, is changing this narrative by eliminating bureaucratic bottlenecks to deliver custom formulations with speed and precision. It also works with distributors to develop plant nutrition for private and white label customers.
Its ability to deliver fast without cutting corners is no accident, but a result of retaining complete control of processes and access to deep technical expertise. In one instance, a client approached the company requesting four versions of a 10-10-10 liquid biostimulant formula, each customized for a different crop. It formulated all four and had the order ready to ship within a week—a feat that would take many manufacturers weeks, if not months.
“Our biggest competitive advantage is the ability to quickly adapt to shifting demands and regulatory requirements,” says Nick Kanellos, president and co-owner. “With minimal red tape, we develop best-in-class solutions to support diverse agricultural applications.”
EZ-Gro boasts one of Canada’s largest organic-certified input portfolios, with over 80 products registered under regulatory bodies, including the Organic Materials Review Institute, Pro-Cert and Eco-Cert. Its formulations are designed for every segment of agriculture, from row crops and greenhouses to turfs and home gardens. It also holds an extensive Canadian Food Inspection Agency-registered portfolio of biostimulants and plant growth regulators.
Its product range is complemented by a streamlined design philosophy that prioritizes efficiency for end users. By stacking ingredients into a single, comprehensive product, EZ-Gro reduces the need for multiple applications, simplifying nutrition programs for growers. For instance, one of its in-demand solutions, EZ-Gro MAX, is a powerful crop supplement containing three plant growth regulators—kinetin, indole-3-butyric acid and gibberellic acid—along with biostimulants like salicylic acid and vitamin C.
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Our biggest competitive advantage is the ability to quickly adapt to shifting demands and regulatory requirements. With minimal red tape, we develop best-in-class solutions to support diverse agricultural applications
EZ-Gro’s expansive library of over 1,000 in-house formulations and 100 bio-stimulants turns this stacking philosophy into a scalable advantage. With R&D and regulatory registration completed in advance for most formulations, it often has the right combination on file when custom requests come in. This allows distributors and private label clients to bypass lengthy approval processes and bring products to market faster by leveraging its existing license numbers.
A sharp focus on manufacturing excellence sets EZ-Gro’s distribution strategy apart. By relying on experienced wholesalers and distributors for outreach, education and support, it devotes full attention to what it does best: formulation, production and compliance.
The distributors gather detailed feedback from end users, enabling EZ-Gro to anticipate evolving needs and drive innovation. One breakthrough from this process is a certified organic liquid phosphorus derived from pumpkin seeds—a crystal clear, sediment-free formulation fully compatible with drip irrigation. Eliminating the clogging and inconsistent nutrient delivery typical of organic phosphorus products matches the performance of conventional fertilizers while meeting the highest organic standards.
EZ-Gro’s success is fueled by its in-house chemists, pharmacists, regulatory experts and key decision-makers, many of whom have been with the company for over a decade. Their combined experience fosters a culture of precision and reliability, ensuring the highest standards across every product and process.
To keep pace with rising product demand, EZ-Gro is constructing a dedicated warehouse, in addition to the two facilities that oversee liquid and dry formulations. The added capacity will ensure short turnaround times and dependable delivery.
EZ-Gro’s dedication to responsiveness defines its place in the industry. Every formulation is developed with purpose, and every customer relationship is built on trust, proving that speed and quality can go hand in hand, even in an industry slowed by complex regulations.
Company : EZ-Gro
Headquarters :
. ManagementTed Kanellos, General Manager and Co-owner
Nick Kanellos, President and Co-Owner
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