Thank you for Subscribing to Agri Business Review Weekly Brief
Across Europe’s farmlands, the quiet rhythm of agriculture has always depended on one essential element: water. Yet as climate change intensifies, that rhythm falters. Spring crops such as corn, soy, and sunflower now face heatwaves, erratic rainfall, and soil that absorbs too much water too quickly or none at all. In this fragile balance between growth and drought, one company has decided not merely to adapt but to rewrite the equation of plant resilience. Elicit Plant, a French agri-biotech company, was founded on the conviction that the solution to climate-induced water stress lies not only in the soil or the sky but within the plant itself. The company is the first to leverage phytosterols in agriculture, naturally derived molecules that strengthen crops against water scarcity and heat. This breakthough innovation, refined through years of rigorous scientific research, is redefining how farmers manage water stress across continents. From a Vision to a Scientific Breakthrough Headquartered in southwest of France, Elicit Plant is a global reference in agricultural innovation. When Jean-François Déchant, CEO of Elicit Plant, recounts the company’s beginnings, his tone carries both scientific precision and deep purpose. “Eight years ago, we started with a simple but bold goal: to change how plants use water,” he explains. “We didn’t want to make another input or fertilizer. We wanted to empower the plant to perform better under stress.” The early years were spent not in marketing laboratories but in the field and the greenhouse, testing and refining a concept that could truly shift how crops respond to dry conditions. Elicit Plant’s team focused on phytosterols, plant-based molecules long known to the scientific community for their role in strengthening cellular membranes and improving resistance to abiotic stress. Yet until Elicit Plant’s intervention, these compounds had never been successfully formulated for field application at scale.
SIPCAM Inagra is the Spanish subsidiary of the renowned Italian conglomerate SIPCAM OXON Group, a global player in the development, production and marketing of agrotechnology. Aligned with its parent group’s vision to address the planet’s increasing food demands, the company delivers sustainable and innovative farming solutions. Its team takes this mission forward by nurturing and supporting the company’s four business lines—commercial sales to northern African countries and France, B2B partnerships, tolling services and manufacturing for SIPCAM OXON’s affiliates global network. These serve the company’s aim of making its range of sustainable agrotech products to wider markets, transforming farming globally. “We strive to give farmers the right agrotech solutions at the best price to promote sustainable agriculture,” says Youssef Bakkali Dahrouch, chief commercial officer at SIPCAM Inagra. In the intensely globalized and competitive agricultural sector, growers need to ensure their harvests meet optimal quality standards while generating sufficient revenue to enhance their farming operations in a sustainable manner. SIPCAM Inagra comes to their aid with a dedication to enhancing crop quality through eco-friendly and economical methods. It is a leading producer of biostimulants since more than 40 years. Its portfolio encompasses a comprehensive range of products formulated to safeguard crops and support growers. This includes chemical and biological plant protection products, including insecticides, acaricides, fungicides, herbicides, growth regulators and microgranular fertilizers. On top of that, SIPCAM Inagra has strong expertise on the development of formulation and production of innovative biostimulants such as BLACKJAK that are well known at a global level.
While ocean-based fish farming has historically thrived, land-based alternatives are gaining traction due to their potential for controlled environment for BIO security and reduced environmental impact. Land-based fish farming offers precise control of the water quality to enhance fish growth and product quality. It also mitigates risks, such as disease outbreaks and environmental pollution. But the process isn’t simple and requires both specific site conditions and complex technical systems for controlling the fish friendly environment. EFLA Consulting Engineers is a general engineering and consulting company that provides complete consultancy services for land-based fish farming, partnering with clients on feasibility studies, business development, design, modelling, project management, and start-up. “Our greatest value proposition lies in our versatility, guiding customers seamlessly from the inception of a financial proposal to project completion. We assist in project management, all design and modelling aspects, site selection for fish farms, and selecting and sourcing technical solutions from various vendors,” says Skúli Björn Jónsson, director of EFLA. The company dives deep into sustainable aquaculture solutions and conducts thorough environmental impact assessments, crafts innovative concept designs, and estimates capital expenditure costs. The design work covers seawater pumping, water treatment, heat recovery, effluent water systems and waste treatment. It also carries out civil design of fish tanks and buildings, including electrical distribution, back-up power, and automation systems. EFLA's involvement in various stages of a project, from initial feasibility studies to the design and implementation of complex systems, underscores the dynamic nature of the aquaculture industry and the diverse scope of projects within it. At the outset, EFLA contributes expertise in feasibility studies, permit applications, geology studies, site selection, and financing. As projects progress, EFLA's role expands to encompass the design of essential infrastructure like piping networks, fish transfer systems, waste treatment systems, water treatment, automation solutions, re-use and filtering systems, and structures like buildings and tanks. These designs are crucial for maintaining optimal conditions within land-based fish farming facilities, ensuring the health and productivity of fish stocks. After carefully weighing all the possibilities, it decides which technology is ideal for each situation. EFLA is currently working on two large greenfield land-based fish farm projects in the south of Iceland, which are among the largest greenfield land-based projects in the world. Where EFLA is serving as a primary consultant on various engineering tasks from designing the grow out process, designing the civil part for the hatchery and the processing plant. This includes civil, electrical and mechanical design layouts, plot selections, obtaining permits, budgeting, feasibility studies. EFLA has a strong market presence and believes in working 'with' the clients, as opposed to working for them. EFLA collaborates with the clients through project teams to elicit their invaluable ideas and help turn their concepts into reality. For instance, EFLA has worked together with different companies in Iceland on projects like land-based Arctic Char and salmon farming. EFLA has helped clients reducing their environmental impact by designing electrical connections to offshore service vessels and replacing oil boilers with electric to eliminate the use of fossil fuels. For many years EFLA has worked for pelagic fish factories around Iceland in processing plants, fishmeal, and fish oil factories.
Palle Pedersen, Global Head Disease Control, Syngenta Seedcare
Laetitia Domange, Development Director - Agricultural Business Unit, Groupe Coopératif Maïsadour
Salome Santos Lorenzo, Agriculture Director, Azucarera
Felix Niedermayr, Head of Agricultural Center of Competence, Loacker
Cecile Dumais-Louys, Global Corn & Sorghum Crop Manager, Lidea Seeds
Water management is gaining prominence in Europe’s sustainability efforts, emphasising intelligent optimisation and digital technologies to enhance efficiency and achieve circular water usage in processing plants.
The European agro-processing industry is transforming towards value-added, sustainable products, driven by consumer demand, regulations, and technology, with a focus on health and environmental responsibility.
Water, Innovation and the Future of European Agriculture
Water stress has become one of the defining challenges for European agriculture. What was once seen as a southern concern now affects the entire continent as drought, shifting rainfall and rising demand reshape everything from Mediterranean orchards to northern grain belts. Policymakers, farmers and researchers recognize that water scarcity is a systemic threat to food security, rural economies and ecological stability. As a result, the focus has shifted from short-term crisis management toward building lasting resilience across Europe’s agricultural systems. This shift has accelerated the adoption of precision water management and circular water strategies. Farmers are increasingly using sensors, satellite data and AI-guided irrigation to deliver water only where it is needed, while regenerative practices such as soil moisture conservation, crop diversification and agroforestry strengthen these gains. At the same time, wastewater recycling, stormwater harvesting and decentralized treatment systems are becoming essential elements of rural and urban planning. These changes reflect a broader trend. The Water Stress Solution Europe market is projected to reach USD 176.48 billion by 2035, growing at a CAGR of 6.58 percent. The magazine features a thought-provoking article from Willem Unger, Global Director of Plant-Based Solutions and member of Executive Leadership Team at Royal Agrifirm Group. In it, Unger discusses how data, digital technologies and value-chain innovation can drive a sustainable ecological and economic transition in European arable farming. Additionally, an article by William Barbier, Head of Research & Development at Florensis, explores how sustainable horticulture can be advanced through modernized growing practices, innovative technologies and industry-wide efforts to reduce environmental impact while maintaining economic viability. We hope this edition offers perspectives that help agricultural leaders, policymakers and innovators navigate Europe’s evolving sustainability landscape. In a sector shaped by resilience, stewardship and scientific progress, this issue highlights the commitment, collaboration and forward thinking that will define the future of sustainable farming.