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It can be challenging to grasp the immediate impact of climate change on our daily coffee ritual. However, within this industry, this challenge is increasingly becoming more visible and concerning. We are facing clear consequences that are impacting both coffee quality and quantity, putting at risk the income of more than 25 million families worldwide who rely on this crop.
According to World Coffee Research, if current emissions trends persist, by 2050, half of the current productive soil for Arabica coffee (sourced in Colombia) will no longer be suitable. Yet, we do not need to look 25 years into the future to see what is happening in the global coffee market. We are observing unpredictable and dramatic droughts, floods in coffee-growing regions, and rising temperatures. This has led to uncertainty in the harvest seasons, challenges with the quality and quantity of production, and rising prices that impact value chains. Colombia, famous for its premium coffee around the world, also faces the same challenges when it comes to talking about climate change. The country, which produced 14.39 million coffee bags in the last 12 months, has seen how recent rainfalls have severely affected crops by hindering flowering, which in turn impacts fruit production. Also, it has been seen that lands that used to be coffee apt are no longer suitable because of rising temperatures. No doubt, this reality brings consequences for the lives of more than 550.000 families, who are primarily small and medium-sized coffee producers, with no more than 5 hectares. Additionally, according to the national federation of coffee growers (NFCG), 26,8% of total coffee growers live under multidimensional poverty, transforming an environmental challenge into a relevant social one, as any climate solution must address a differential focus. Juan Valdez, a Colombian coffee brand owned by NFCG, with a presence in more than 40 countries, has been working with communities to address these challenges affecting its supply chain, and mostly reflects communities' vulnerability to climate change. In order to do so, we have built programs that include purchasing their premium coffee while strengthening communities' technical, environmental, social, entrepreneurial, and productive capacities. The biggest obstacles we have seen to climate change mitigation and adaptation in coffee producers are financial constraints, innovation projects' scalability, and cultural barriers, making a fair transition costly and difficult to achieve.According to the National Federation of Coffee Growers (NFCG), 26,8% of total coffee growers live under multidimensional poverty, transforming an environmental challenge into a relevant social one, as any climate solution must address a differential focus
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