Global sourcing in animal feed works best when decisions are shaped by local insight. Markets differ in how they negotiate, operate and regulate supply, and understanding those differences determines how effectively sourcing and delivery can be managed.

Crickade builds its model around that principle.

Operating across Europe, the Americas and Asia, the company works through teams embedded within each market, ensuring sourcing and commercial decisions are managed by professionals who understand local conditions firsthand.

“It is not a foreigner going to the country; it is a local one managing it,” says Francesc Doménech, general manager.

That perspective carries through the supply chain. Whether sourcing materials in one market or delivering them in another, decisions are aligned with real operating conditions, improving consistency in both purchasing and execution.

Supporting this approach is an integrated internal structure. Quality, sourcing and logistics work in coordination to validate materials, maintain traceability and ensure compliance across markets, held by partnerships with international inspection agencies. From supplier selection through to final delivery, execution remains within one system, allowing sourcing, quality and logistics to function as a unified, controlled process.

One Area Manager, Full Responsibility

Each customer is supported by an area manager who collaborates closely with the customer to understand their needs, covering materials, quantities, quality specifications and delivery schedules. Once defined, coordination within Crickade ensures that what is agreed at the outset is delivered as planned.

This structure changes how procurement is managed. Instead of approaching purchasing material by material, the requirement is handled as a complete portfolio, allowing customers to manage hundreds of raw materials through a single negotiation, while pricing is balanced across the full mix rather than in isolation.

“We can make a balance on the price,” adds Doménech. “Variations across products are managed within the overall requirement, allowing manufacturers to handle price changes across the full mix rather than reacting to each material individually.”

With sourcing continuously active across multiple regions, this model also provides flexibility when conditions change. Crickade can redirect supply without disrupting production, moving between origins and, where required, across ingredient types, supported by an expanding portfolio that includes microalgae, insect proteins and plant-based extracts.

Coordinated Logistics and Delivery Control

Execution extends to logistics, where shipments are continuously tracked and managed. Crickade maintains direct communication with transport partners and monitors container movements across supply routes. Customers receive timely updates, allowing them to anticipate delays and adjust production schedules when needed. Deliveries are aligned not only to required dates but often to specific time windows, reflecting the operational precision required in feed manufacturing.

In one instance, a customer dependent on fishmeal from Oman faced delays when shipments could not move as planned. Crickade shifted sourcing to Turkey and restructured delivery routes through the Mediterranean, ensuring the material reached the customer in Greece within the required timeframe. While the origin changed, internal validation ensured that quality requirements were met.

Trust Built through Accountability

Crickade’s long-term relationships are grounded in consistency and responsibility.

“Our deals are like law,” adds Doménech. “We deliver under agreed terms even when market prices rise.”

With large volumes moving across regions, problems are inevitable; the difference lies in how they are addressed. The company remains present, communicates early and resolves issues as they arise, ensuring customers are not left managing challenges independently. Over more than 30 years, this model has built long-standing partnerships where reliability is defined by continuity, not just performance.

In many cases, working with Crickade provides direct access to producers, combined with the ability to manage multiple products and origins through one structure. Feed manufacturers do not engage with multiple suppliers or fragmented processes. They work with a single system designed to organise procurement and maintain continuity.

That distinction, between supplying products and taking responsibility for the process, defines Crickade’s recognition as the Top Animal Feed Raw Materials Distributor 2026.