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Agri Business Review: Specials Magazine
In the early 1900s, the grain milling industry faced significant challenges. Machines lagged in efficiency, processes were slow, and the growing demand for quality output remained unmet. Amid these hurdles, Rotex emerged as an inspiration of innovation and determination. Founded in 1844, the company has built a nearly two-century legacy of innovation, consistently solving customer challenges and setting industry standards. It has revolutionized agri-business and industrial separation processes by introducing forward-thinking solutions, setting a new benchmark for efficiency and precision. Over the years, Rotex has grown into a global leader in industrial separation, consistently addressing real-world challenges with cutting-edge technology. This consistent mission has fueled the company’s century-long success and cemented its lasting impact on industries worldwide. Today, the company’s machines feature its exclusive Gyratory Reciprocating Motion, which combines low-angle screening, long-stroke, and low-frequency characteristics in a single machine. This motion allows Rotex machines to deliver unmatched size classification performance and efficiency. A Legacy of Problem-Solving Rotex’s innovation journey started with a simple yet impactful customer request. In 1912, a milling company using its flour mills expressed concerns about contamination in their flour. In response, Rotex developed its first separator as a favor to the customer. Soon, the demand for this innovation skyrocketed, leading to the company’s long-term focus on industrial separation. This problem solving mindset continues to be the foundation of Rotex’s approach today. “We see every challenge as an opportunity to innovate. It’s not about the machines; it’s about creating solutions that make a real difference,” says Lawrence Rentz, CEO. Rotex’s close customer relationships allow it to refine its solutions continuously. For example, customers processing oil seeds such as soybeans and canola encountered extreme abrasion issues due to the crop’s natural properties. In response, Rotex incorporated specialized linings and coatings to extend equipment service life and improve processing efficiency. Similarly, when customers sought greater flexibility to switch between processing wheat and canola, Rotex engineered unique screening solutions that recover high value content during transitions.
AI Harvest Vision Solution Of The Year – 2025
Craig Ganssle, the founder and CEO of Farmwave, didn’t grow up on a farm. In fact, his career in agriculture didn’t happen by design. For over 30 years, Ganssle built a distinguished career in technology, working with AI and image recognition as early as 1995 while serving in the military. His path into agriculture was accidental but transformative, sparked by an encounter that would lead him to rethink how technology could solve age-old farming challenges. It all started with a pair of Google Glass. As one of the smart glasses’ first users, Ganssle was invited to a John Deere Developer Conference in Iowa to demonstrate its capabilities. Someone asked if the device could capture crop images using voice commands during the event. This seemingly simple thought led Ganssle to pose a more profound question: Why not use AI to analyze these images and provide actionable insights instantly? The idea marked a turning point. Ganssle realized that despite agriculture’s reliance on visual observations—like pest identification and crop health monitoring—AI was barely being applied to the sector. This realization led him to bridge the gap between technology and farming. Building Solutions through Collaboration Over a decade later, Farmwave stands as a testament to Ganssle’s vision, blending his 30-plus years of technological expertise with the wisdom of seasoned agronomists. “The big story,” Ganssle reflects, “is how two industries—agriculture and technology—can come together to solve real-world problems.” Farmwave’s success stems from its collaborative approach. Farmers and crop advisors bring decades of agronomic knowledge, while Farmwave contributes cutting-edge AI solutions. This partnership has created tools that deliver immediate, tangible value to farmers in the field. .
Top seed solution 2025
Transforming your outdoor space into a lush, vibrant garden is one of the most rewarding ways to bring beauty and tranquility into your life. Whether you’re cultivating a sprawling backyard retreat, a charming patio garden, or a cozy balcony bursting with greenery, the right plants can turn any space into your personal oasis. From colorful flowers to fragrant herbs and resilient lawns, every garden starts with a single seed. With the rise of DIY gardening and sustainable landscaping, finding high-quality seeds is essential—and Outsidepride Seed Source is here to help. As a family-owned business dedicated to providing top-tier seeds for a variety of gardening needs, Outsidepride offers an impressive selection, including grass seed, flower seed, herb seed, and ornamental grass seed. “Our emphasis on quality and variety has made us a go-to source for homeowners looking to enhance their properties with beautiful and functional greenery,” says Troy Hake, owner of Outsidepride. What sets Outsidepride apart is its expansive selection. With nearly 2,000 different flower seeds alone, the company boasts one of the largest online seed inventories available. Beyond flowers, its diverse range of lawn, ground cover, and herb seeds makes it easy for customers to bring their gardening visions to life.
S&W Seed Company is rewriting the narrative of sorghum, a drought-resistant, nutrient-packed sustainable crop. This company empowers farmers to achieve higher profitability and sustainability with cutting-edge research and transformative trait technologies. Grassy weeds have long plagued sorghum farmers, limiting sorghum yield. Data suggests such infestations can reduce yields by 7.5 to 15 bushels per acre and cause an annual economic loss of up to $340 million in the United States, explains Mark Herrmann, S&W Seed Co. president and CEO.
CXO INSIGHTS
Six Sigmas Impact on the Agriculture Industry
Robert King, Executive Vice President, Crop Protection, Corteva Agriscience
Agricultural Advancement for Human Progress
Savannah Brown, Plant Manager, Land O'Lakes, Inc
The Synergy of Seed and Agronomy: A Critical Approach for Modern Agriculture
Rob Dunlop, Vice President, North America Seed, Nutrien Ag Solutions
Indoor Farming at Pan American Seed
Gus Tassara, Global Director Seed Production, Ball Horticultural Company
Agriculture Sustainability
Dave Hyde, Agriculture Sustainability Manager, JR Simplot Global Food Group
IN FOCUS
Cultivating the Future: Innovative Technologies in Seed Farming
Farmers are transforming traditional agriculture into a future-ready industry by integrating advanced tools, innovative practices, and environmentally conscious approaches.
EDITORIAL
Next-Gen Solutions for B2C Seeds
The U.S. B2C seed solutions market is crucial in modern agriculture, providing consumers with genetically advanced seeds that enhance crop yields and resilience. Innovations in biotechnology, genetic engineering, and sustainable farming practices drive the sector, offering hybrid and organic seeds to meet the demand for climate-resistant crops like corn, soybeans, and wheat. With the rise of e-commerce and direct-to-consumer sales channels, access to high-quality seeds has expanded significantly. Small-scale farmers, home gardeners, and organic farming enthusiasts can now purchase advanced seed varieties, fertilizers, and other essential agricultural products directly from manufacturers and specialized suppliers. However, the sector faces several challenges. Regulatory barriers continue to slow the approval of genetically modified crops, limiting innovation and delaying market entry for new seed technologies. Intellectual property disputes among seed producers create further uncertainties, while climate change poses risks that demand the development of seeds capable of withstanding extreme weather conditions. Besides, high research and development costs restrict market entry for smaller players, consolidating industry control among established companies. Consumer preferences are also shaping market trends. A growing interest in non-GMO and organic seeds is influencing production and distribution strategies, while government policies—ranging from subsidies and environmental regulations to trade agreements—play a critical role in determining market accessibility and pricing. In addition, technological advancements such as AI-driven seed selection and CRISPR gene editing are transforming the industry. These innovations enable faster breeding cycles, improved disease resistance, and greater climate resilience, ensuring a more secure and sustainable food supply. In this edition, we highlight several influential seed solutions providers, including Rotex, known for its groundbreaking innovations that mitigate industry challenges. We also feature insights from industry leaders such as Jeremy Groeteke, Global Head of IT & Digital Strategy at Syngenta Group and Nicole Nichol, Director of Ag, Variety Development & Seed Supply, North America at McCain Foods. We hope these valuable insights from industry leaders will assist you in making informed decisions for your businesses.
