agribusinessreview.comNOVEMBER 20258 opinionIN MYA STRATEGIC APPROACH TO PRODUCT MARKETINGJessica Blondeel is a people-centric leader with 15 years of experience in go-to-market strategy, marketing communications, and business development. Born and raised in Belgium, Jessica has lived around the world and loves combining her analytical, decision-oriented mindset with her passion for storytelling. Over the last decade, Jessica has taken on several product management and strategy roles, driving significant revenue growth through compelling business strategies.Through this article, Blondeel emphasizes the importance of strategic thinking, effective team leadership, and a structured approach to go-to-market strategy for success in product marketing.I have nearly 15 years of experience in product marketing, starting my career with Hewlett-Packard in Belgium and spending the last decade with Puratos in the US. My career evolution has been a progressive journey. I began by managing a smaller product category, which laid the foundation for my understanding of product marketing. Over time, I took on larger business responsibilities, eventually leading an entire business unit. This progression allowed me to hone my strategic thinking skills and gain valuable experience in people management.One of my core strengths is strategic thinking. I excel at big-picture planning, condensing complex messages down to their core, and enjoy crafting long-term strategies that fuel profitable business growth. This ability to think strategically has been a cornerstone of my professional development and has been honed through category strategies and supporting strategic planning. At the same time, I am meticulous in execution, ensuring that strategic plans are effectively implemented.Throughout my career, I've been fortunate to have exceptional role models, both in leadership positions and among my peers. Their belief in me and their inspiration have been critical in helping me become the best version of myself. A pivotal moment in my journey was transitioning from an individual contributor to a people manager. This experience allowed me to discover my passion for coaching and mentoring others, and I am a strong advocate for the power of diverse teams.These experiences have collectively shaped my professional path and led me to my current role, where I continue to leverage my strategic thinking skills and passion for product management.By Jessica Blondeel, Director of Communications and Digital Marketing, PuratosJessica Blondeel
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