agribusinessreview.comMAY 202319You likely know McCain for our delicious French Fries and Appetizers. McCain makes one in every 4 French Fries around the world and is a beloved household brand in countries ranging from Canada, the UK, France, Germany, Portugal, Argentina, Australia and India (and many, many more!). What you may be less familiar with is our strong commitment to the environment and ensuring that our products are not only delicious, but planet-friendly, too.In June 2021, McCain publicly committed to a bold vision: implementing regenerative agricultural practices across all of our potato acreage worldwide by the end of 2030. This vision will require transformation breakthroughs in agronomy practices, at the same time as growers navigate a more uncertain climate. To support growers in making the transition to regenerative agriculture, we are investing in different ways. In November 2022, the Guardian published an article about a range of new technologies being tested at our Farm of the Future in New Brunswick, Canada with a focus on cover crops, controlled traffic, rotational livestock grazing and more. A second Farm of the Future was announced for South Africa where we will start testing the portability of working ideas in a very different climate. To provide similar insights, we are launching Innovation hub farms in Manitoba, Idaho and Washington in partnership with local farmers to trial priority regenerative practices McCain is also investing in ground-breaking R&D in Data & Analytics to support our commitments in Regenerative Agriculture. In July 2022, McCain acquired a Satellite imagery start-up, called Predictive crop Intelligence from Resson Aerospace. The capabilities from Predictive By Caroline Morissette, Digital Transformation, DataGeek and Business Change Leader, McCain Foods &Soma Muruganandam, Director Global Agriculture Data & Analytics, McCain FoodsHARNESSING THE POWER FOR ANALYTICS FOR AGRICULTURE ­ PREDICTIVE MODELS Caroline Morissette insightscXo
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