agribusinessreview.comJULY - AUGUST 202519after they are launched since the screening platforms used for development are simpler with focus on one research target. To understand these new opportunities earlier and guide the R&D team can save us significant time and earlier registrations. 5. How do you tailor marketing strategies for various nations that have different laws regarding seed treatment?It's a team effort. Tailor-made marketing strategies by crops and by country are often needed. The global team sets the overarching direction when launching new molecules with global brand plans. In the individual markets, the various teams match the unique selling propositions of each product with the specific needs of growers in that market. Since you are applying so low rate on the seed the labels and use rates are often quite different from country to country due to pest and disease pressure or local hybrids and varieties susceptibility to these pest and pathogens. Some countries you can register a rate range based on this pressure but in other countries you can't.6. As an ending note, what is your advice for other senior leaders and CXOs on developing effective international marketing strategies in the seeds/seed treatment industry?It is all about listening to your customers. I love visiting farmers and our salespeople to better understand the current dynamics and needs of the market. This is an area that can't be ignored. You can create the most flashy marketing story you like but if there isn't a need then it doesn't really matter. Farmers are great businessmen and are looking at the value proposition and the benefits the investment will bring. Being able and prepared to listen to them, and deliver what they are looking for, is not only the first but also the most critical step. We are currently rolling out our newest innovation, TYMIRIUM® technology. It will bring nematode control to a level that hasn't been seen in the market as a seed treatmentThis article is based on an interview between Agri Business Europe and Palle Pedersen.
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