agribusinessreview.comFEBRUARY 20248 opinionIN MYPrecision farming in Denmark, how to get beyond the early adopters?By Jesper Riber Nielsen, Director Digital Crops, SEGES Innovation Precision farming is no longer limited to tech-savvy farmers and advanced university graduates. SEGES Innovation, an agricultural research and innovation centre, decided five years ago that we wanted to make precision farming mainstream. We started our journey in Denmark but are soon making CropManager available beyondThe primary focus has been on creating the user-friendly management software CropManager, which links satellite photos, field data, and 50 years of field trials to automatically provide a useful, application map for farmers.Precision farming is used to cultivate almost 10% of Denmark's total arable land, and the area cultivated with CropManager technology has increased sevenfold in the last two years.Precision farming technologies benefits farmers by allowing them to redistribute seed and fertiliz-er, use fewer pesticides, and produce a higher yield. This is beneficial to the environment, the cli-mate, and the farmer's bottom line.I would like to share our Danish experiences in the hope that they will benefit agriculture world-wide. These three factors have had a significant impact on the growth of precision farming in Denmark:Jesper Riber Nielsen
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