agribusinessreview.comDECEMBER 202519STRATEGIC APPROACH TO QUALITY ASSURANCE IN SUSTAINABLE FARMINGcreate an incentive system that recognizes and rewards good practices, as we do by giving exclusive negotiation conditions to the highest-scoring growers and being part of the strategic definitions of crop planning. Finally, it is essential to genuinely invest in the people who are part of this partnership. This means going beyond the commercial relationship and focusing on qualifying and developing not only the grower, but also their employees. In practice, this translates into offering access to our consultants, promoting recognition events at the end of the harvest to celebrate the results achieved together, and creating an environment where success is seen as a mutual achievement. These steps transform a supply relationship into a long-term partnership based on trust and concrete results.Commitment in QualityI would like to reinforce that the result of this entire strategy materializes in the unmistakable quality of our products. When we say that nobody knows more about tomatoes than Heinz, it is not a slogan; it is the consequence of meticulous work that begins with the seed and passes through each of these excellence programs with our partners. Furthermore, our productivity, which is well above the national average, is not by chance; it is the result of continuous investment in technology and, above all, in people. This obsession with quality is what ensures that the world's number 1 ketchup arrives at the consumer's table with the taste and color they expect.In the future, consulting will cease to be merely reactive and will become a partner that anticipates challenges, such as climate change and increasing demands.Lucas Paschoal
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