Welcome back to this new edition of Agri Business Review !!!✖
agribusinessreview.comDECEMBER - JANUARY9exceeded 5% of the total wheat flour consumed in the U.S.. Clearly, it is not meeting consumers' expectations for taste and, therefore, not moving the needle on fiber consumption. Bay State Milling had the vision of a more nutrient-dense "white" flour that combines the fiber nutrition consumers need with the taste they love and sets out to deliver it.There is a long story and many years behind the work required to deliver such a product, which we don't have space to get into here. However, the mission was accomplished through a non-GMO variety of spring wheat with a unique combination of starches in the endosperm that contribute tenfold the amount of dietary fiber found in common wheat and refined white flour. This wheat is called high-amylose wheat, and its creation was a tremendous milestone in transforming wheat, but the agricultural partnership story begins here.High-amylose wheat was discovered using traditional breeding techniques, which resulted in a few pounds of seed. It was discovered in partnership with wheat experts overseas and brought to the U.S. for Bay State Milling to cultivate for milling into a premium flour we branded HealthSense® High Fiber Wheat Flour. This required a well-thought-out plan and willing partners to scale this new seed in a new geography and to create a breakthrough wheat category that can improve public health. Any farmer who has changed crop varieties from year to year understands this is no easy task and takes time to adapt the seed to new conditions and deliver the yield and economic performance desired.Being in the specialty wheat business for decades, Bay State Milling has a strong network of growers who have worked with us to produce organic wheat, spelt and new rotation crops. We tapped into this network to select growers for this new wheat variety, appealing to their desire to be part of a movement towards better health through agriculture and their ability to embrace change while managing risk. Understanding there was financial risk involved in growing an untested variety, we worked with each grower to align on allowed inputs, as well as seed and grain requirements, balanced with price premiums to ensure they were well compensated for partnering with us on this important mission.Because of the unique nature of high-amylose wheat, we also required Identity Preservation of the seed and grain from harvest through transportation to our mills. We collaborated with country Co-Ops to manage this for us, providing storage, testing and transportation s ervices to our mills where we are assured delivery of pure high-fiber wheat to deliver maximum fiber benefits to our high-fiber flour customers.Bay State Milling is committed to delivering better health through agriculture and HealthSense® High Fiber Wheat Flour is just one example of the power of many resources throughout the agricultural value chain that can contribute to tremendous change in human health. We are grateful to the partners who embraced the opportunity to share in the risk and reward of bringing a transformational wheat-based ingredient to the North American market. Being in the specialty wheat business for decades, Bay State Milling has a strong network of growers who have worked with us to produce organic wheat, spelt and new rotation crops < Page 8 | Page 10 >