agribusinessreview.comDECEMBER 202319For most clients, selling a farm is a once-in-a-lifetime event and we take great care, pride, and value in this process. We're enriching the value of their land and building upon a legacy of stewardship, ultimately raising the bar on positive economic and environmental outcomes for all of our clients"For most clients, selling a farm is a once-in-a-lifetime event. We're enriching the value of their land and building upon a legacy of stewardship, raising the bar on positive economic and environmental outcomes for them," says Johnny Klemme, co-owner and director of Auction Services at Geswein Farm & Land.The team at Geswein spends significant time in due diligence and upfront planning, as they are key to maximizing land value. They also prioritize consideration of the appraised value of land assets and analysis of the current market on a local, regional, and national level.Every client receives specialized assistance at Geswein, which begins with an exploratory meeting. Whether it takes place on-site, in the client's home, or via teleconference, the team prioritizes a solid grasp on their needs and alignment with their goals, whether the timing and method of sale, target audience, or messaging and positioning. Regular communication with landowners and a boots-on-the-ground approach to marketing deliver more land value to clients.After establishing specific targets and defining the target audience, Geswein creates a sales strategy, pairing its extensive experience with state-of-the-art data and technology. Equally experienced with live, online, and simulcast options, the team helps clients decide the best type of auction for their situation, showcasing a 360-degree view of their existing farm and land assets.Next, it considers the messaging and positioning for the auction and accordingly coordinates a marketing strategy. When it's time to launch the campaign, Geswein counts on high-impact video and digital marketing, resulting in tens of thousands of acres of family farm & landowner success stories. At its heart, Geswein Farm & Land is always guided by the mission to deliver more land value, economic returns, and environmental returns to clients with a team of land professionals focused on building lasting relationships and stewardship of natural resources. The vision is to work with those who value the land, where landowners are celebrated for their work to support farmers, sustainable agriculture, enhancing natural landscapes and wildlife, and helping local communities thrive.After a recent farmland auction, Geswein received a glowing testimonial from the satisfied client, stating, "Selling the farm, which was so meaningful to our family, was made much easier with your kindness and thoughtfulness, and especially your professionalism and expertise. We were very lucky to have found you to make this multi-parcel sale for hundreds of acres go so smoothly."Geswein professionals own and operate their farms, which is why they resonate closely with farmers and landowners. With personal experience, expert knowledge, and relationships with local advisors and brokers in all regions of Indiana and Eastern Illinois, the company stands ready to deliver successful auction outcomes for clients throughout the nation's heartland.
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